PROFIL PREFERENSI MASYARAKAT PERKOTAAN DALAM BERWISATA
Abstract
This study identifies the factors that influence the tourists’ choice of destination and evaluates the preferences of tourists for destinations. The goal of this paper is to examine the specific preferences of Jakarta citizen in choosing a tourist destination. Descriptive method is used to describe the profile of urban communities in choosing destinations. A total of 94 respondents were selected using purposive sampling. The results showed that urban communities prefer to travel abroad with Japan as the main destination. OTA (Online Travel Agent) is the main choice for travelling abroad because the trps are usually done in groups so that the arrangement becomes more efficient. In increasing the preferences of people traveling inbpund of the country, it needs to collaborate between government and travel bureau to promote local destinations.
Keywords
Full Text:
PDFReferences
Abdillah, F., Damanik, J., Fandeli, C., & Soedarmaji. (2015). Perkembangan destinasi pariwisata dan kualitas hidup masyarakat lokal. Mimbar Pembangunan, Vol. 31, No. 2, 333-344.
Gunn, C., & Var, T. (1994). Tourism Planning: Basics, Concepts, Cases. New York: McGraw Hill.
Kotler, P., & Armstrong, G. (2014). Principle Of Marketing, 15th edition. New Jersey: Pearson Pretice Hall.
Marwan, A. (1990). Marketing. Cetakan Kedua. . Yogyakarta: BPFE Universitas Gadjah Mada.
Mathieson, A., & Wall, G. (1982). Tourism: Economic, Physical, and Social Impacts. London, New York.: Longman.
Paia, S., & Ananthakumar, U. (2017). Understanding tourist preferences for travel packages: a conjoint analysis approach. Asia Pacific of Tourism Research Vol. 22 No. 12, 1238–1249.
Proust, R., Angelakis, G., & Drakos, P. (2009). A study of tourist’ attitudes and preferences for local products in Crete and changes induced by the current economic crisis. 113th EAAE Seminar A resilient European food industry and food chain in a challenging world (pp. 1-34). Chania, Crete, Greece: EAAE.
Saraniemi, S., & Kylänen, M. (2011). Problematizing the Concept of Tourism Destination: An Analysis of Different Theoretical Approaches. Journal of Travel Research vol. 50 no. 2, 133-143.
UNWTO. (2018). Tourism Highlight. Madrid: World Tourism Organization.
Yulianti, K. (2009). Analisis Faktor-faktor Penentu Daya Saing dan Preferensi Wisatawan ke Kota Bogor. Bogor: Fakultas Eknonomi dan Manajemen IPB.
DOI: https://doi.org/10.32528/sw.v2i2.2682
Copyright (c) 2019 Sadar Wisata: Jurnal Pariwisata
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
View My Stats