LOCAL WISDOM IN PERSUASIVE COMMUNICATION BETWEEN THE DEPARTEMENT OF MARKET MANAJEMENT OF SURAKARTA WITH THE TRADERS IN THE PROCESS OF RELOCATION OF ORNAMENTAL FISH SELLERS FROM PASAR GEDE TO PASAR DEPOK

Deny Wahyu Tricana, Andrik Purwasito, Mahendra Wijaya

Abstract


The ornamental fish stand in Pasar Gede, until 2012, had become part of this traditional market, even it became one of tourism destination in Surakarta. Along with the city development, which placed Pasar Gede in the center of the city and the consideration of Pasar Gede as a historical site protected, the ornamental fish sellers were considered unfit to sell in Pasar Gede, so that there was policy to relocate them to Pasar Depok. Persuasive communication conducted by market management department in the relocation process attracted curiosity to study because many people appreciated the success of the market management department in the process of relocation with minimum conflict. The research finding showed that the use of local wisdom done by the department of market management in communicating with the sellers. The implementation of local wisdom could be found in the form of self-identity of the officer in interacting the sellers and the use of local values and traditional (Javanese) structure in approaching the sellers. With the involvement of local wisdom in the communication strategies, the market Management department of Surakarta had won Javanese values including respect (hormat), polite (pekewuh) and peace (rukun) from the sellers. Besides, there was the use of values which conserved the hegemonic relationship unsuitable to the spirit of participative development. The use of local wisdom in successing certain government program perhaps could not be implemented in another region which had different social culture and characterization.
Keywords: Local wisdom, persuasive, relocation, communication strategy

References


Ahyadi, Abdul Aziz, 2001, Psikologi Agama (Kepribadian Muslim Pancasila), Sinar Baru Algensindo, Bandung

Alberty, A. Robert. 1988. Physical Chemistry.: John Wiley and Sons, Seventh Edition.New York.

Abdullah, Taufik, 2006, Ilmu Sosial Dan Tantangan Zaman, Raja Grafindo Persada, Jakarta

Ahmad S. Adnanputra, 1994. PR Strategi, Gramedia Widiasarana, Jakarta,

Arifin, Anwar. 1998. IlmuKomuni kasi, Sebuah Pengantar Ringka. Jakarta: Rajawali Press.

Allen D. Putt dan J. Fred Springer, 1989. Policy Research; Concepts, Methods, and Application, New Jersey: Prentice Hall

Bourdieu, Fiere, (1986). The Form of Capital: Hand Book of Theory and Research for Sociology of Capital. J.G. Ricardson. New York: Greenwood Press.

Budi Winarno, 2002. Teori dan Proses Kebijakan Publik. Yogyakarta: Media Pressindo

Bagir Manan, 2002 Menyongvong Fajar Otonomi Daerah, PSH FH UlI, Yogyakarta

Bambang Sunggono, 1994.Hukum Dan Kebijaksanaan Publik, Jakarta, Sinar Grafika

Cochran, L. Charles and Malone. F. Eloise. 2010. Public Police – Perpectives and Choices. London

DeVito, Joseph. Komunikasi Antar Manusia. Jakarta: Professional Books, 1997.

Devito, Joseph.2003. Komunikasi Antar Manusia. Cetakan Ketiga, Bandung.

Dye, Thomas R. 1992. Understanding Public Policy. New Jersey: EnglewoodCliffs

Daniel Katz dan Robert Kahn, 1978. The Social Psychology of Organization, 2nd Edition. New York: Wiley

Darmawan M. Ali. 2013. Bringing Local Wisdom-Based Local Government into Practice: A Quadrant Strategy Analysis. Jurnal Public Policy and Administration Research Vol.3, No.5, iiste

Anderson, James E. 2006. Public Policy Making: An Introduction. Belmont: Wadsworth

Edi Suharto. 2005. Analisis Kebijakan Publik; Panduan Praktis Mengkaji Masalah dan Kebijakan Sosial, Bandung: CV. Alfabeta

Effendy, Onong U.1981. Humas: Suatu Studi Komunikalogi. Bandung: Remaja Rosdakarya

Effendy, Onong U.1986. Kamus Komunikasi. Bandung: Mandar Maju

Effendy, Onong U.2003. Ilmu, Teori dan Filsafat Komunukasi. Cetakan Ketiga, Bandung: Citra Aditya Bakti

Effendy, Onong Uchjana. 2002. Hubungan Masyarakat Suatu Studi Komunikologis. Bandung: Remaja Rosdakarya.

Effendy, Onong Uchjana. 2007. Ilmu Komunikasi: Teori dan Praktek. Bandung: Remaja Rosda Karya.

Endraswara, Suwardi.2016. Berpikir Positif Orang Jawa. Yogyakarta: Narasi

Farhan, Hamim. 2016. The Tourism Development Strategy Based on Rural and Local Wisdom. Journal of Sustainable Development; Vol. 9, No. 3. Canadian Center of Science and Education

Fred Luthans. 2005. Organizational Behavior, 10th Edition. New York: The McGraw-Hill, Companies

Fischer, Frank, Gerald J. Miller and Mara S. Sidney (Eds.), 2007, Handbook of Public Policy Analysis: Theory, Politics and Methods, Boca Raton: CRC Press

Fiske, John. 2004. Cultural and Communication Studies: Sebuah Pengantar Paling Komperehensif. Yogyakarta: Jalasutra

Gautama.AStrategi Komunikasi Pemerintah Kota Surakarta Dalam Pemindahan Pedagang Kaki Lima, ,2011. Tesis.Pps. UNDIP

George Ritzer, 2007, Sosiologi Ilmu Pengetahuan Berparadigma Ganda, Raja Grafindo Persada, Jakarta

Gibson, dkk. 2009. Organizational: Behavior, Structure, Processes. New York: The McGraw Hill Companies, Inc.

HaroldD. Laswell, Abraham Kaplan. 1970. PowerandSociety, New Haven: YaleUniversity Press

H.A.S Moenir. 2010. Manajemen Pelayanan Umum di Indonesia, Jakarta: Bumi Aksara, Jakarta

H.A.W. Widjaja. 2000. Ilmu Komunikasi. Jakarta: Rineka Cipta

Hafied Cangara. 2009. Komunikasi Politik; Konsep, Teori, dan strategi. Jakarta: RajaGrafindo Persada

Hestu Cipto Handoyo, Prinsip-Prinsip Legal Drafting dan Desain Naskah Akademik, Yogyakarta: Universitas Atma Jaya Yogyakarta, 2008.

Jalaludin Rakhmad. 1998. Metode Penelitian Komunikasi. Bandung: Remaja Rosda Karya.

James P. Lester and Joseph Stewart. 2000. Public Policy: An Evalutionary Approach. The University of California: Wadsworth Thomson Learning

John W. Newstrom. 2007. Organizational Behavior. New York: McGraw Hill

John W. Slocum dan Don Hellriegel. 2009. Principle s of Organizational Behavior. China: Cengage Learning

Joseph A. De Vito .1991. Human Communication. New York: Random House

Kitchen. Philip J and Don E Schultz. 2001. Rasising The Corporate Umbrella: Corporate Communication in the 21st Century. First Edition. Great Britain: Palgrave.

Lexy J. Moleong. ,2006. Metodologi Penelitian Kualitatif. Bandung: PT. Remaja Rosda Karya

Liliweri, Alo. 2004.Dasar-Dasar Komunikasi Antarbudaya, Yogyakarta: PustakaPelajar

Liliweri, Alo.1997. Komunikasi Antarpribadi. Cetakan Kedua, Bandung: Citra Aditya Bakti

Mahendra Putra Kurnia, dkk. Pedoman Naskah Akademik Perda Partisipatif. Yogyakarta: Total Media. 2007

Mas Roro Lilik Ekowati.2004. Perencanaan, implementasi, dan evaluasi kebijakan atau program (Suatau Kajian Teoritis Dan Praktis); Pustaka Cakra; CIRCUM; Surakarta

Mulyana, Deddy.2002. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya

Mochtar Kusumaatmadja. 1995. Hukum, Masyarakat, dan Pembinaan HukumNasional, Penerbit Binacipta, Bandung

Mochtar Kusumaatmadja, Konsep-Konsep Hukum Dalam Pembangunan

(Kumpulan Karya Tulis) Penerbit Alumni, Bandung, 2002

Mustopadidjaja AR,. 2002. ManajemenProsesKebijakanPublik, Formulasi, Implementasi Dan Evaluasi Kinerja, Lembaga

Administrasi Negara, ReublikIndonesia. Jakarta: Duta Pertiwi Foundation

Mulyana.Deddy 2001.Metodologi Penelitian Kualitatif: Paradigma Baru Ilmu Komunikasi dan Ilmu Sosial Lainnya. Bandung: Remaja Rosda Karya.

Nakamura, Robert T., and Smallwood, Frank, Rowly. 1980. The Politics of Policy, New York, St Martin’s Press.

Nawawi Hadari dan Martini Hadari .2000. Kepemimpinan Yang Efektif. Yogyakarta: Gajah Mada University Press

Effendi, Onong Uchjana. 2003. Ilmu, Teoridan Filsafat Komun ikasi. Bandung: PT. Rosdakarya.

_________, 2006. Ilmu Komunikasi: Teori dan Praktek. Bandung: PT. Rosdakarya

Payne James. 2001. Applications Communication: For Personal and Professional Contexts. Kansas. Clark Publishing

Pawito. 2007. Penelitian Komunikasi Kualitatif. Yogyakarta: LkiS Pelangi Aksara

Poerwadarminta, W. J. S. 1990. Kamus Umum Bahasa Indonesia, Jakarta, Balai Pustaka

Rakhmat, Jalaluddin. 2001. Psikologi Komunikasi. Edisi Revisi, Bandung:Remaja Rosdakarya

Riant Nugroho. 2009. Public Policy.Jakarta: Elex Media Komputindo.

Roekomy, R. 1992. Dasar-dasar Persuasi. Bandung Citra Aditya Bakti.

Robert N. Lussier .1997 . Management: Concepts, Applications, Skill Development. Ohio: South-Western College Publishing

Rosjidi Ranggawidjaja. 1998. Pengantar Ilmu Perundang-undangan Indonesia, Penerbit Mandar Maju, Bandung

Sarmiati, 2009 Strategi Komunikasi Berbasis Kearifan Lokal dalam Penanggulangan Kemiskinan. Diunduh dari : jurnal.upnyk.ac.id diunduh 29 November 2016

Sastroputro, Santoso.1988. Komunikasi Persuasi dan Disiplin Pembangunan Nasional. Bandung: Alumni

Sopiah. 2008. Perilaku Organisasi. Yokyakarta: Penerbit Andi Offset

SubarsonoAG, 2005. Analisis Kebijakan Publik (Konsep, Teori dan Aplikasi), Yogyakarta, Pustaka Pelajar,

Stephen P. Robbins dan Mary Coulter. 2007. Management, Ninth Edition. New Jersey: Pearson Prentice Hall

Stephen W Littlejohn. 2002. Theories of Human Communication, Seventh Edition, Wadsworth Thompson Learning. Alburquerque, New Mexico

Sutopo, H.B. 2006. Metodologi Penelitian Kualitatif. Surakarta: UNS Press

Hani T Handoko. 2003. Manajemen, Edisi Kedua. Yogyakarta: BPFE Yogyakarta

Djelantik, sukawarsini, 2008. Diplomasi antara Teori dan Praktek. Penerbit; Graha Ilmu, Jogjakarta.

Reitz, Joseph; James A. Wall, Jr; Mary Sue Love.2008. “Ethics in Negotiation: Oil and Water or Good Lubricants?” dalam

http://www.drexelmed.edu/drexel-pdf/program-elam/ELAM_Ethics-in-Negotiation.pdf (diakses pada 19 september 2015)

Badri, Jusuf, 1993. Kiat Diplomasi Mekanisme dan Pelaksanaanya. Penerbit; Pustaka Sinar Harapan, Jakarta.

Panuju, Redi. 2010. Jago Lobi dan Negosiasi. Jakarta: Interprebook

Ludlow, Ron & Panton,Fergus, Komunikasi Efektif, Editor: Deddy Jacobus, Andi, Yogyakarta, 2000.

Winardi, Manajemen Konflik: Konflik Perubahan dan Pengembangan, Bandung: Mandar Maju,1994

Wirawan, Konflik dan Manajemen Konflik, Jakarta, Salemba Humanika, 2010

Naritoom, Chatcharee. -- . Local Wisdom / Indigenous Knowledge System. Nakhon Pathom, Thailand: Kasetsart University.

http://pimd.iwmi.org/Library/pdf/PPT%20%206%20Indigeneous%20Knowledge%20Systems.ppt (diakses 12 nopember 2016)