Business Model Canvas (BMC): Sebuah Pendekatan Dalam Mendorong Mindset Kewirausahaan
Abstract
Tujuan dari penelitian ini adalah untuk memahami Business Model Canvas (BMC) dan penerapannya untuk mendorong mindset kewirausahaan mahasiswa. BMC telah menjadi alat analisis yang populer digunakan untuk menganalisis strategi ataupun model bisnis dari suatu unit usaha, perusahaan, atau organisasi. Terdapat gap dari penelitian sebelumnya yang menggunakan penelitian tradisional yang hanya fokus pada pengembangan teori. Penelitian Tindakan (Action Research) memberikan pendekatan yang tepat untuk memperbaiki situasi kerja atau kondisi belajar secara efektif dan efisien. Penelitian ini bersifat kualitatif dan kuantitatif. Ada 84 mahasiswa yang berpartisipasi dalam penelitian ini dengan mengisi kuesioner. Hasil penelitian menunjukkan bahwa metode BMC dapat meningkatkan mindset kewirausahaan mahasiswa. Metode BMC layak untuk diperkenalkan dan diajarkan di dalam Mata Kuliah Kewirausahaan kepada mahasiswa.
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DOI: https://doi.org/10.32528/psneb.v0i0.5169
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