HUBUNGAN KOMUNIKASI MASSA PEMERINTAHAN MELALUI RADIO DESA TERHADAP PARTISIPASI MASYARAKAT DALAM KEGIATAN DESA (Studi Radio Desa di Desa Sempu Kecamatan Sempu Banyuwangi)

Abstract

Abstrak:

Berdasarkan hasil analisa data dan pembahasan kajian, dapat disimpulkan bahwa Radio Desa yang ada di Desa Sempu memiliki hubungan terhadap partisipasi masyarakat dalam kegiatan desa, hal tersebut disebabkan oleh karena radio desa dipersepsikan positif, baik secara informasikan yang diberikan oleh Radio Desa dan acara yang disuguhkan oleh radio desa sesuai dengan kebutuhan masyarakat dan berdampak pada partisipasi masyarakat desa, sehingga Radio Desa sudah memerankan diri sebagai komunikasi massa, hal tersebut terbukti dari 7 varibel pertanyaan, dan 7 pertanyaan terkait dengan partisipasi masyarakat desa. selanjutnya berdasarkan mayoritas jawaban responden terhadap semua pertanyaan memberikan penjelasan bahwa keberadaan Radio Desa memiliki dampak atau hubungan signifikan terhadap peningkatan partisipasi masyarakat di Desa Sempu.

Kata kunci: Komunikasi Massa, Radio Desa, dan Partisipasi Masyarakat

Abstract:

Based on the results of data analysis and discussion of the study, it can be concluded that the existing Village Radio in Sempu Village has a relationship to the participation of the community in village activities, it is caused by the village radio perceived positively, both informed given by Village Radio and the event presented by village radio in accordance with the needs of the community and have an impact on the participation of village communities, so that Radio Desa has acted as mass communication, as evidenced by 7 questions variables, and 7 questions related to the participation of village communities. then based on the majority of respondents' answers to all questions provide an explanation that the existence of Radio Desa has a significant impact or relationship on increasing community participation in the Village Sempu.

Keywords: Mass Communication, Village Radio, and Community Participation