AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT

Hikmatul Lutfi`ah, Amanah Lailatul Ikrimah

Abstract


Avocados are fruits rich in benefits and produce as many as 78.067 tons during 2017 in East Java. Ranuyoso village, Lumajang District is one of the areas were producing of avocado in East Java. This study aims to analyze the marketing of avocados in Ranuyoso Village, Ranuyoso District, Lumajang Regency, and examine the efficiency of marketing. The method used in this study is a descriptive analysis of marketing channels, farmer shares and the efficiency of marketing avocados. The result showed that were three avocado marketing channel, all of its efficiency value below 30% and the most efficient channel was channel III with the smallest marketing cost. Largest farmer shares showed in channel III.

Keywords


avocados, marketing channel, marketing efficiency, farmer shares

References


Abdullah, T. dan Tantri, (2018). Manajemen Pemasaran. Jakarta : Rajawali Press.

Fatoni,Abik. 2017. Efisiensi pemasaran papaya (carica papaya L) varietas calina IPB-9 ( suatu kasus di kecamatan langensari kota banjar). (online). http://jurnal.unigal.ac.id Di akses tanggal 25 oktober 2018.

Pradika, Angginesa et al. 2013. Analisis Efisiensi Pemasaran Ubi Jalar Di Kabupaten Lampung Tengah. (online). (https://media.neliti.com/media/publications/13398-id-analisi-efisiensi-pemasaran-ubi-jalar-di-kabupaten-lampung-tengahpdf diakses pada 3 november 2018).

Trinsari, wahyu. 2012. Analisis Efisiensi Dan Strategi Pemasaran Komoditi Buah Lokal Di Kabupaten Bogor. (online). (https://repository.ipb.ac.id/bitstream/handle/123456789/50717/A06mrt.pdf?sequence=1&isAllowed=y diakses pada 3 November 2018).

Wijayanti et al. 2014. Pengaruh Pemberian Jus Alpukat (Persea America Mill) Terhadap Penurunan Kolestrol Tikus Putih Jantan (Rattus Novergicus) Galur Wistar Kota Bandara Lampung Tahun 2014. (online). (http://malahayati.ac.id/wp content/uploads/2016/08/9.-Wijayanti-Yulina-Rahma-Elya-Alpukat-Kolesterol.pdf diakses pada 3 November 2018).




DOI: https://doi.org/10.32528/agribest.v3i1.1944

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Jurnal Agribest

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

INDEXING SERVICES

    

                  

 

View My Stats

  situs toto slot gacor slot gacor situs toto

toto togel

dbltoto

situs slot

slot online

guetoto

aceh4d

situs toto slot

situs toto slot

toto togel

licin4d

toto slot

toto slot

toto togel

dbltoto

link slot gacor

situs togel

slot online

slot

toto slot

toto togel

slot gacor

payungtoto

slot gacor

toto togel

Slot Gacor

slot gacor

IWANTOGEL

topslot88

Toto Slot

Situs 4D Server Bangkok Toto Thailand

Ular Toto Slot Thailand Terpercaya

Toto Slot

hikaribet slot

RPHOKI

Situs Toto

Toto Slot

Omtogel

Omtogel

Situs toto

marontoto

Bos88

wakatoto resmi

Luxury777

sakutoto

https://stitypilahat.ac.id/</

jumpapegas88

link slot

slot88

situs toto

Batman138

Luxury111

SLOT88

bandar slot

Topslot88

toto slot

toto togel