PENGARUH MANFAAT DAN KEMUDAHAN PENGGUNAAN YANG DIRASAKAN TERHADAP SIKAP DAN NIAT PEMBELIAN ULANG ONLINE PADA PHEE BOUTIQ JEMBER (Studi Kasus pada Phee Boutiq Jember)

Ibna Kamelia FA

Sari


This study aims to example and analyze the influence of (1) ease of use online shopping for consumers attitude towards online purchases at Phee Boutiq Jember, (2) the perceived benefits of online shopping for consumers attitude towards online purchases at Phee Boutiq Jember, (3) ease of use online shopping is perceived to repeat purchase intention online at Phee Boutiq Jember, (4) the perceived benefits of online shopping to online purchase intentions in re-Phee Boutiq Jember, (5) the attitude of consumers to repeat purchase intention online at Phee Boutiq Jember. Analysis technique used is to use the Structural equation Modeling (SEM). The design of this study are included in the confirmatory research and research as well as explanatory. Data retrieval techniques using purposive sampling method with the number of respondents 140 respondents. The results showed that: (1) ease of use online shopping perceived significantly influence consumer’s attitude towards online purchases at Phee Boutiq Jember, (2) the perceived benefits of online shopping significantly influence consumers’ attitude towards online purchases at Phee Boutiq Jember, (3) Ease of use online shopping perceived significant impact on repeat purchase intention online at Phee Boutiq Jember, (4) the perceived benefits of online shopping dose not significantly influence online purchase intentions in re-Phee Boutiq Jember, (5) the attitude of influential consumers significant impact on repeat purchase intention online in Phee Boutiq Jember.

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Referensi


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