A LITERATURE ANALYSIS OF MOODS AS ANTECEDENTS OF ATTITUDE I-COMMERCE SHOPPING OF GENERATION X

Ria Yanto Azie Setya, Anita Dyah Juniarti

Abstract


This literature analysis is based on product trading activities in social media Facebook with a research framework stimulus-organism-response model.Mood is the variable that influence shopping attitude generation X. The result of this analysis is an impulse purchase model that occurs on Facebook.

Keywords


Literature analysis; Mood,; Facebook Commerce Shopping Attitude, Social media, Facebook

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References


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