STRATEGI PENCIPTAAN NILAI PERUSAHAAN MELALUI INVESTASI BERBASIS GREEN
Abstract
The phenomena of green business is a new paradigm in the business world who prefers a balance between the economic, social and environmental. Implement green business models how to select and transform inputs into outputs that are environmentally friendly, such as; paper-saving, energy saving, minimization of carbon, how to deliver them to consumers with beautiful packaging and easily recycled, so that it can generate value added for the consumer. Through the implementation of green business is expected long-term goals, whether economic, social and environmental sustainability of the community and can be realized. Therefore, green business strategies should increase the firm value is to green based investment (environmentally friendly). Green-based investment is an investment based on assets that synchronize economic orientation and commitment to environmental orientation. Green based investment is believed to have a positive impact on firm value.
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