CONTRIBUTION OF WOMEN ON FAMILY INCOME AND MARKETING OF COCONUT SUGAR HOME INDUSTRY AT DISTRICT OF JEMBER

Abstract

Women act as a cooker in home industry of coconut sugar. Their role is important because at least effect two things, that were marketing related to its quality and its contribution on family income. This study want to know: (1) profit and income of coconut sugar home industry; (2) contribution of coconut sugar cooker women on family income (3) contribution of cooker women on marketing of coconut sugar. Method which was used in this study was FGD, indept interview and survei. There were 122 sample which were determined by snow ball sampling method. Data was analized by quantutatively on cost, profit and income, and also qualitatively. Study was done at Sub District Tempurejo and Wuluhan, District of Jember. The result shows that: (1) profit of home industry of coconut sugar at Tempurejo was Rp 4.287.339/25 trees /month and income was Rp 4,426.688/ enterprise/month, while at Wuluhan was Rp3.481.386/ 25 trees/month and income was 3.467.260/ enterprise/month; (2) contribution of women on family income at Tempurejo was 17,29% while at Wuluhan was 15,05%; (3) contribution of women as coconut sugar cooker on marketing was high at Tempurejo but low at Wuluhan in order to fulfill determined standard to produce high quality product which was suitable with market need.

Key words : coconut sugar cooker women, family income, quality, determined standard marketing.