PERCEPTIVITY OF CAMPAIGN BY VOTERS IN UNISON ELECTIONS IN THE PROVINCE OF RIAU 2015 (Case Study: The Unison Elections In Rokan Hulu and Dumai District)

Abstract

The research aimed to describe the meaning of the campaign by voters and identify the cause of political money for simultaneously election in the Riau, 2015. The campaign is the space that should be used to assess the voters' vision, mission and programs participating in the election. But in reality the campaign period tends to be used for money politics. To analyze, researchers used the theory of symbolic interaction with descriptive qualitative approach. The study was conducted in Rokan Hulu and Dumai are using in-depth interviews and documentation as a means of collecting data. The research result is a campaign meant not only as a space to assess the vision, mission and programs participating in the election. But also as a space for the voter to negotiate or voice transactions (money politics). Voters money politics due to economic factors and habits.

Keywords: campaign, money politics, voters, election participants