Marketing Strategy For Tobacco And Its Industrial Products To Faceglobal Market And Anti-Tobacco Campaign

iryono i

Abstract


During the last decade, tobacco was sharply highlighted by the international community. In global trade, the tobacco business and its industrial products were under pressure from the world through the world health organization that formulates the framework convention on tobacco control (FCTC). The conventions of FCTC aim to control tobacco and its industrial products in the global market, because they can be detrimental to health. This paper aims to review the pattern of tobacco trade in a global market that tends to get discriminated. The method of analysis employed by the author is reviewing the existing journals and conducting observations and discussions related to the problem of tobacco in the global trading. The facts in tobacco trade show that FCTC regulations that have been widely adopted by countries in the world are often tangential to global trade regulations enacted in almost all over the world. Tobacco and its industrial products are subject to discriminatory treatment in global trade. This condition has triggered many parties to trade tobacco illegally, given the need of world tobacco despite pressure always rises about 2% every year along with the increase of world population number. In the business administration review, an objective strategy is needed to address the challenges inherent in the tobacco business. The Paradigm of Resources Based View (RBV) and Market Based View (MBV) in the tobacco business need to be integrated into the internal and external factors of the business, thus the tobacco business can be maintained. A country producing tobacco (for example: Indonesia), must supportits citizen to exist at their business, because they get benefit at tobacco business. The country must safeguard and fight for tobacco to global market without having to experience product discrimination.

Keywords


Tobacco business, global market, business administration

Full Text:

PDF

References


Allen, E, 2011, The Illicit in Tobacco Product and How to Tackle it. The International Tax and Development Center (ITIC).

Arnez M. (2009). From Tobacco to Kretek: a Success Story about Cloves. Zeitenblike 8, Nr.3.

ASH (Action on Smoking and Health). (2015). History of anti Tobacco Campaigning. WWW.org.tobacco/Hystory/HTML.

Auzair, S Md. (2011). The Effective of BusinessStrategy and External Environment on Manage Control System: a Study of Malaysian Hotel. International Journal Bussiness and Social Science. Vol 2 no 13.

Barber, L S Adioetmo, S M, Setyonaluri D; 2008, EkonomiTembakau Indonesia. Lembaga Demografi Universitas Indonesia.

Chaloupka, F J and Nair, R ,2000, International Issues in the Supply of Tobacco: Recent Change and Implications for Alcohol.

Corey et al ,2014, Cigar Among U.S Student. Reported Use After Adding Brands to Survey Item. Journal Elsevier Inc, On behalf of American Journal of Preventive Medicine.

Ericson, M et al, 2015, The Tobacco Atlas. Tobaccoatlas.org.

European Commission in Collaboration with The World Health Organization an World Bank Brussels, 2003, The Economics of Tobacco Use & Tobacco Control in the Developing World.

Fereira, D and Rezende, 2007, Corporate Strategy and Information Disclousure. RAND Journal of Economics. Vol 38 No 1.

Galpin, T and Whittington J.L, 2012, Sustainability Leadership: From Strategy to Result. Journal Bussiness Strategy. Emerald. Vol 33 Iss: 4 pp 40-48.

Hadu,P U danFriyatna, P ,2008, Peranan Sektor Tembakau dan Industri Rokok dalam Perekonomian Indonesia: Analisis Table I-o tahun 2000. Pusat Analisis Kebijakan Ekonomi dan Pertanian. Bogor.

Hartadi, R.,2003, The Effiiency and Competitiveness of Na-Oogst Tobacco and Rice Production in Jember Regency. Social Economic Department Faculty of Agriculture, Universitas of Jember.

Hasbiansyah, O. 2005. Pendekatan Fenomenologi: Pengantar Praktik Penelitian dalam Ilmu Sosial dan Komunikasi. Mediator, Volume 9, No.1. [Serial Online]. http://ejournal.unisba.ac.id. [10 Desember 2016].

Joossens, L, 2012, Smugling Tobacco and Plain Pack. Canser Research UK.

RenstraKementerianPertanian 2015-2019. WWW.pertanian.go.id.

Kotler, P and Rath G A; 1984, Design A Powerful but Neglected Strategy Tool. Journal of Bussiness Strategy Emerald. Vol 5 Iss 2 P 16-21.

Lester, S (2015). Domestic Tobacco Regulation and International Law: The Interactive of Trade Agreements and The Frame Work Convention on Tobacco Control. Journal of World Trade. Published By: Kluwer Law International.

Marshall, J and Adam M. (2012). The Story of Massage: Shaping Corporate Culture. Journal of Bussiness and Strategy. Emerald. Vol 31 Iss:2pp 18 – 23.

Masanell, R C and Ricart, J E. From Strategy to Bussiness Models and Tactic. HavardBussiness School.

Matzler, K et al. , 2013, Business Model Innovation: Coffee Triumph for Nespresso. Journal of Bussiness Strategy. Vol 34 No.2.

Moleong, LJ. 2006. Metodologi Penelitian Kualitatif. Cetakan keenam. Bandung: Penerbit PT Remaja Rosdakarya Offset.

Peraturan Menteri Perindustrian Repubublik Indonesia Nomor: 63/M-IND/PER/8/2015 Tentang Peta Jalan (RoadMap) Produksi Industri Hasil Tembakau tahun 2015-2020.

Pusat Kebijakan Pendapatan Keuangan Negara. Badan Kebijakan Fiskal Kementerian Keuangan, 2014, Kebijakan Kementerian Keuangan dalam Cukai dan PajakRokok. Disampaikan dalam Indonesia Conference on Tobacco Health. WWW.fiskal.depkeu.go.id

Sanchez dan Mahoney, 1996, Modularity, Flexibility and Knowledge Management and Organization Design. Strategi Management Journal. Vol 17 (Winter Special Issue). P 63-76.

Santoso, 2001, Tata niagaTembakau di Madura, Univeritas Petra.

Santoso, K dkk , 2008, Tembakau danIndustriRokok: Kontribusi Terhadap Perekonomian Nasional, Serapan Tenaga Kerja, Perilaku Konsumsi, dan Perspektif Petani. LPM Universitas Jember.

Rahmat, M. ,2010, Pengembangan Ekonomi Tembakau Nasional: Kebijakan Negara Maju dan Pembelajaran Bagi Indonesia , Pusat Analisis Kebijakan Pertanian Bogor.

Reavers, D W., 1999, Economic Impact of Tobacco Industry Change on Producers and Their Communities.

Rweyemamu, D. and Kimaro, M (2006). Assessing Market Distortions Afecting Poverty Reductions Efforts on Smallhoder Tobacco Production in Tanzania. Journal of REPOA.

Safitri, L, 2011, AnalisisKinerjaEkspordanImporTembakau Indonesia Periode 2000 – 2009. Journal Media EkonomiVol 19 no 2.

Savell, E and Fooks G, 2014, How Does The Tobacco Industry Attempt to Influence Marketing Regulations?. Journal PLOS.

Slater, S F, Olson E M, Sorensen, H E, 2012,. Creating and Exploiting Market Knowledge Assets. Journal Strategy Bussiness. Emeral. Vol 33 Iss ;4pp 18 – 27.

Taylor et al, 2000, The Impact Of Trade Liberalization On Tobacco Consumtion. Oxford University.

Teece, D J. (2010). Bussiness Model, Bussiness Strategy and Innovation. Journal Elsevier. Long Range Plane 43.

Thindwa and Seshamani , 2014, The Liberalization and the performance of tobacco sector in Malawi. Journal of Emerging Issues in economic, Finance and Banking (JEIEFB) Vol:3 issue 1.

Warsh ,2006,The Canadian Cigar and Tobacco Journal in the Forties: a Remembrance. Hystory of alcohol and drugs. Volume 21 no 1.

Way, Dan ,2014, Cigar Dealers Fear FDA Rules Would Kill Business, Job Hand Made, Premium Cigars Would Be Treated Like Cigarette.




DOI: https://doi.org/10.32528/politico.v19i1.2315

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 POLITICO

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

View My Stats