KONTRIBUSI ATRIBUT PRODUK CITRA HAND AND BODY LOTION DALAM MEMBANGUN KEPUASAN KONSUMENDI KOTA JEMBER
Abstract
ABSTRACK
This research aims to: (1) to know the effect of product quality of Citra Hand and Body Lotion partially to customer satisfaction in Jember City, (2) to know the effect of product features Citra Hand and Body Lotion to customer satisfaction in Jember city, (3) know the effect of product design Citra Hand and Body Lotion to customer satisfaction in Jember City, (4) to know the effect of how the quality, feature, and product design of Citra Hand and Body Lotion simultaneously to customer satisfaction in Jember City. The design of the study based on its purpose is to include explanatory research. The population of this research is all people of Jember city which is divided into three districts namely Kaliwates Subdistrict, Sumbersari Subdistrict, and Patrang District especially female sex and using Citra Hand and Body Lotion Product, and taken as a whole sample of 40 respondents. The data analysis technique used multiple regression analysis with SPSS version 17 program. The results showed that: (1) The quality of Citra Hand and Body Lotion product significantly influenced consumer satisfaction in Jember City, (2) The product features Citra Hand and Body Lotion significantly influenced consumer satisfaction in Jember City (3) The style and design of Citra Hand and Body Lotion products have a significant effect on customer satisfaction in Jember City, (4) The quality, features, style and design of Citra Hand and Body Lotion product significantly influence the consumer satisfaction in Jember City.
Keywords: Product Attributes, Satisfaction, Citra Hand and Body Lotion.
Full Text:
PDFReferences
Ferinadewi, Erna. (2005). Atribut Produk yang Dipertimbangkan dalam Pembelian Kosmetik dan Pengaruhnya pada Kepuasan Konsumen di Surabaya. Jurnal Manajemen dan Kewirausahaan, Vol. 7 (September), No. 2, pp. 139-151.
Honneyta Loebis, Permana. (2009). Atribut Produk yang di Pertimbangkan dalam Pembelian Kosmetik Oriflame dan Pengaruhnya Pada Kepuasan
Konsumen di Banda Aceh. Jurnal Ekonomi dan Bisnis, Vol. 8, No. 1, April, 46-52.
Kotler & Armstrong. (2008). Prinsip-Prinsip Pemasaran. Jakarta: Penerbit Erlangga.
Kotler, Philip. (2007). Manajemen Pemasaran, jilid 1. Edisi Bahasa Indonesia. Jakarta : PT Indeks.
Sugiyono. (2009). Metode Penelitian Bisnis. CV. Alfabeta. Bandung.
Suharno dan Yudi Sutarso. (2010). Marketing in Practice. Yogyakarta: Graha Ilmu.
Supriyanto. (2009). Metodologi Riset Bisnis. Jakarta: PT Indeks.
Surjandari, Isti. (2009). Model Struktural Pengaruh Atribut Produk Terhadap Kepuasan dan Loyalitas Pelanggan : Studi Kasus Pelanggan Telkomsel di Jabotabek. Jurnal Manajemen Teknologi. Volume 8, No. 1.
Nurhayati, Diana. (2002). Analisis Pengaruh Mutu Pelayanan dan Atribut Produk terhadap Kepuasan Konsumen dalam Mempertahankan Komitmen Konsumen pada Klinik Estetika Semarang. Tesis Universitas Diponegoro.
Oliver, Richard L. (1993). “A Conceptual Model of Service Quality and Service Satisfaction Compatible Goals, Different concept”. Advances Service Marketing Management, Vol.2, pp.68-85.
Copyright (c) 2018 PROSIDING EKONOMI KREATIF DI ERA DIGITAL
This work is licensed under a Creative Commons Attribution 4.0 International License.