PENGARUH LABEL HALAL, KESADARAN HALAL DAN BAHAN MAKANAN TERHADAP MINAT BELI MAKANAN KULINER JEMBER
Abstract
ABSTRACT
The Government of Indonesia supports the culinary tour program even wants to make Indonesia as the world's favorite culinary tour. Jember is a district that has a diverse and unique culinary tourism potential. Jember residents are predominantly converted to Islam, and in Islamic teachings, Muslims are obliged to choose good and lawful food. this study aims to analyze the influence of halal label, awareness and halal foodstuffs against the interest of buying culinary food jember. Population in this research is all student of FE UNMUH Jember. The number of samples in this study was 112 respondents, with sampling using purposive sampling method. In this study using multiple regression analysis. The result of analysis shows that H1 is halal label has an effect on buying interest of garage rice rejected. H2 ie halal awareness affect the buying interest of rice pecel garahan accepted. H3 ie food ingredients affect the buying interest of rice pecel garahan received.
Keywords: Halal label, halal awareness, foodstuff, buying interest
Full Text:
PDFReferences
Ahmad, N. A., Abaidah, T. N. T., & Yahya, M. H. A. (2013).A study on halal
food awareness among Muslim customers in Klang. In 4th International conference on Business and Economic Research(pp. 1073–1087)
Abdul Aziz, Y. & Vui, C. N. (2012).The role of Halal awareness and Halal certification in influencing non-Muslim‟s purchasing intention. Paper presented at 3rd International Conference on Business and Economic Research (3rd ICBER 2012) Proceeding, 1819-1830.
Al-Qur‟an dan Terjemahannya.(2008). Departemen Agama RI. Bandung: Diponegoro
Ardayanti, A., Nashril, T.T. A, & Helmi, A. (2013), A Study on Halal Food Awareness among Muslim Customers in Klang Valley, 4th International Conference on Business and Economic Research, Bandung, Indonesia, paper 1073.
Hussin S. R.*, Hashim, H., Yusof, R. N. and Alias, N. N (2013) Relationship between Product Factors, Advertising, and Purchase Intention of Halal Cosmetic.Pertanika J. Soc. Sci. & Hum. 21 (S): 85 - 100 (2013)
Salehudin,I.danLuthfi, B.A. (2011) Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention. ASEAN Marketing Journal, Vol 3 No 1, June 2011.ISSN 2085-5044 Presented partially in the 5th International Conference on Business and Management Research, 4th August
, Depok-Indonesia
Qardhawi, Muhammad Yusuf. 1993 Halal dan Haram Dalam Islam, Semarang: PT. Bina Ilmu,.
Wandel, M.(1997). Food Labeling from a Consumer Perspective, British Food
Journal, MCB University Press, 99(6)
Yunuz M., Rashid W., Ariffin M., & Rasyid M. (2014). Muslim‟s Purchase Intention Towards Non-Muslim‟s Halal Packaged Food Manufacturer. Procedia - Social And Behavioral Sciences. 145 – 154.
Copyright (c) 2018 PROSIDING EKONOMI KREATIF DI ERA DIGITAL
This work is licensed under a Creative Commons Attribution 4.0 International License.