PENGARUH LABEL HALAL, KESADARAN HALAL DAN BAHAN MAKANAN TERHADAP MINAT BELI MAKANAN KULINER JEMBER

Ahmad Izzuddin

PENGARUH LABEL HALAL, KESADARAN HALAL DAN BAHAN MAKANAN TERHADAP MINAT BELI MAKANAN KULINER JEMBER

Ahmad Izzuddin

Abstract

ABSTRACT

The Government of Indonesia supports the culinary tour program even wants to make Indonesia as the world's favorite culinary tour. Jember is a district that has a diverse and unique culinary tourism potential. Jember residents are predominantly converted to Islam, and in Islamic teachings, Muslims are obliged to choose good and lawful food. this study aims to analyze the influence of halal label, awareness and halal foodstuffs against the interest of buying culinary food jember. Population in this research is all student of FE UNMUH Jember. The number of samples in this study was 112 respondents, with sampling using purposive sampling method. In this study using multiple regression analysis. The result of analysis shows that H1 is halal label has an effect on buying interest of garage rice rejected. H2 ie halal awareness affect the buying interest of rice pecel garahan accepted. H3 ie food ingredients affect the buying interest of rice pecel garahan received.

Keywords: Halal label, halal awareness, foodstuff, buying interest

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