PROSPEK PENGEMBANGAN INDUSTRI KREATIF BERBASIS KEKAYAAN ALAM DI KABUPATEN JEMBER

Abstract

ABSTRACT

Industrial  activities  generally  have  a  base  on  the  potential  of  natural  resources. Therefore,  with  the  support  of  natural  resources  potential  in  Jember  District,  it  will  be increasingly possible to have comparative advantage and competitive advantage in domestic and international market. The objectives of this research are: (1) To identify the characteristics of creative industries based on natural resources, (2) To analyze the added value of the activities of creative industries based on natural resources; (3) To analyze the income of creative industries based on natural resources; (4) To know the prospect and strategy of development of creative industries based on natural resources.

Jember Regency was chosen based on the consideration that the area has quite a lot of natural resource-based creative industries scattered in rural and urban areas. Data analysis methods include: (1) Descriptive analysis; (2) Value Added Analysis; (3) income analysis; and (4) SWOT Analysis.

Results and discussion stating that 1) The creative industries based on natural resources that exist in Jember has the following characteristics: continuity of raw materials is maintained, the human resources available easily, engineering industrial processing simple and is inherited from generation to generation, market products that are strategic , and not dependent on financial institutions. 2) The products produced by the creative industries based on natural resources in Jember Regency have a high added value. 3) The highest revenue per month is shown by agro - goatskin provide revenue to Rp 27,316,694 for jimbe product. and 4) Prospects of industrial development based natural resources in Jember district is in a position Gray Area (Sector Strong- Threatened), with a marketing strategy that must be done is to maximize the ST strategy is to enhance the existing strengths in order to attract the market and reduce market competition healthy.

Keywords: Creative industry, natural wealth, and development prospects