PEMANFAATAN WEBSITE DAN MARKETPLACE TERPADU UNTUK MENINGKATKAN POTENSI USAHA KECIL MENENGAH (UKM) DI KABUPATEN LUMAJANG
Abstract
ABSTRACT
In today's global era people are encouraged to keep abreast of existing developments, especially in the field of information and communication technology. Small and Medium Enterprises or SMEs is one of the triggers of regional development such as Lumajang Regency. Lots of types of SMEs that have good potential in Lumajang District, but there are many problems faced by SMEs in Lumajang District, especially in terms of branding and product marketing. The use of e-commerce through an integrated website is one way to solve the problem. Therefore, the creation of an integrated website by volunteers or SMEs is very helpful to entrepreneurs in the development of creative economy especially in Lumajang district.
Keywords:E-commerce, SME, WebsiteFull Text:
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