MODEL PENGEMBANGAN USAHA KECIL MENENGAH (UKM) KREATIF DI SUMATERA BARAT DENGAN PENDEKATAN TERINTEGRASI ZAMAN NOW
Abstract
ABSTRACT
The role of creative SMEs in West Sumatra Province is very important, especially seen from the many energy absorbed by SMEs and development distribution which is also supported by Minang culture which is famous for trading skill. The use of information technology in the digital era / modern era in running the business provides greater opportunities for creative SMEs in West Sumatra Province to increase productivity and competitiveness. Therefore we need a model of creative SME development through integrated approach to the use of information technology optimally.
Keywords: Creative SMEs, Minang Culture, Digital Age, IntegratedFull Text:
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