MODEL PENGEMBANGAN USAHA KECIL MENENGAH (UKM) KREATIF DI SUMATERA BARAT DENGAN PENDEKATAN TERINTEGRASI ZAMAN NOW

Teti Chandrayanti, Asep Mulyana

Abstract


ABSTRACT

The role of creative SMEs in West Sumatra Province is very important, especially seen from the many energy absorbed by SMEs and development distribution which is also supported by Minang culture which is famous for trading skill. The use of information technology in the digital era / modern era in running the business provides greater opportunities for creative SMEs in West Sumatra Province to increase productivity and competitiveness. Therefore we need a model of creative SME development through integrated approach to the use of information technology optimally.

Keywords: Creative SMEs, Minang Culture, Digital Age, Integrated

Full Text:

PDF

References


Badan ekonomi Kreatif /Bekraf.(2016). Profil Usaha/Perusahaan 16 Subsektor Ekraf Berdasarkan Sensus Ekonomi 2016

Diswandi. (2012). Strategi Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM)di Indonesia

Hadiyati, E.(2015). Marketing and Government Policy on MSMEs in Indonesia:A theoritical Framework and Empirical Study. International Journal of BusinessAnd management. Vol. 10, No. 2.

Hastuti.(2015). The Minang Entrepreneur Characteristics.2nd Global Conference On Business and Social Science 2015, GCBSS-2015,17-18 Sepetember 2015Bali Indonesia.

Muhtarom.(2016). Tantangan Era Digital.http://hawarimuhtarom.blogspot.co.id/2016/11/makalah tantangan digital-era-digital.html.

Rhenald Kasali.(2010). Wirausaha Muda Mandiri:Kisah Inspiratif Anak

MudaMengalahkan Rasa Takut. Gramedia Pustaka Utama, Jakarta.

Sule,E.T.& Saefullah, K.(2015). Pengantar Manajemen. Fajar Interpratama mandiri, Bandung.

Syarif, Syahrial.(2004). Characteristics of Small Scale Enterprises in West Sumatera. Asian Academy of Management Journal.Vol.9, No.2.87-95. July.

Tambunan, T.(2008). SMEs Development In Indonesia: Do Economic Growth and Government Support Matter. IJAPS.Vol.4. No.2 (November).

Yuswohady, 2012.UKM Kreatif. http://www.yuswohady.com/2011/10/22/ukm- kreatif

http://www.mantagibaru.com/205/10/ekonomi-kreatif-sumatera-barat- p0tensi.htmlDiakses tanggal 19 April 2018.

http://kabar24.bisnis.com/read/20160908/78/582258/-industri-kreatif-sumbar- prioritaskan –prioritaskan-pengembangan -9-subsektor. Diakses tanggal 19 April 2018

https://pykmembaca.wordpress.com/2014/01/30/ potensi-ekonomi-kreatif.Diakses tanggal 19 April.

https://www.tribunnews.com/bisnis/2016/03/10/menangkap - peluang - besar=industri kreatif-di era digital. Diakses tanggal 19 April 2018.




Copyright (c) 2018 PROSIDING EKONOMI KREATIF DI ERA DIGITAL

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.