GUEST PERCEPTION OF SHARIA HOTEL MANAGEMENT IN JEMBER CITY (a Case Study on ‘Seven Dream’Sharia Hotel)

Abstract

This study discusseson "Guest Perception of Sharia Hotel Management in Jember City(a Case Study on ‘Seven Dream’Sharia Hotel)". It aims to analyze the perceptions of guests to the Shari'ahhotel management based on the accurate data and information represented by the Shari'ahHotel of ‘Seven Dream’Jember, the only one hotel in Jember. Respondents in this study are guestsof the Sharia hotel of Seven Dream in Jember by a number of 75 respondents. Data collection techniques in this study use the method of observation, structured interviews, literature study and questionnaire. Data analysis technique uses qualitative descriptive analysis by interpretive approach. Testing the validity of data uses test internal validity by triangulation. Based on the results of data analysis known that consumers in Jember hospitality service users generally perceive good on Shariah-based hotel management. Morefocusing on the domestic touristsequipment, Islamicfacility appearance, Islamic staff appearance, and fast and responsive meeting consumer really needon the Shari'ah-based hotelmanagement.While, focusing on the foreign travelers sympathetic attitude, willingness to help, and readiness in order to provide services inShari'ah-based hotel management in Jember.There is a significant relationship between Shari'ah-based hotel management with the customer satisfaction.

Keywords: Perception, Hotel Shariah, Service