Woman, Advertising and Consumptive Behavior

Nikmah Suryandari

Sari


As consumers, we all are targeted ads that fill almost every time of our lives. Ad indeed have entered all parts of our lives. Women are seen as advertising goals and potential consumers for a variety of products. Ad utilizing psychological aspects of women to make them easily persuaded seduction of advertising. Women are more seen as a set of objects that will be affected. Potential as an advertising medium that is able to read ideological communities and identified as a form of mass communication needs to be given with the aim of persuasive often only be read as a mere seducer. How women, advertising and consumptive behavior?

Keywords: woman, advertising, consumptive


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