Pendampingan Internet Marketing Di UMKM Mickline Jember

Abstract

UMKM go digital, isu ini yang menjadi latar belakang kegiatan pengabdian ini. Kami berpendapat tidak semua UMKM memiliki kesiapan untuk menerapkan teknologi dalam kegiatannya, namun UMKM tidak memiliki alternatif solusi pada kondisi pandemi. Atas dasar kondisi tersebut kami berinisiatif melakukan pendampingan penerapan internet marketing. Pelaksanaan kegiatan terbagi dalam tiga kegiatan besar, yaitu pertama survey awal pemetaan kondisi dan permasalahan. Dalam kegiatan awal ini, kami mendapati bahwa Mickline sudah memiliki logo namun kurang representatif, belum memiliki akun di media sosial dan hanya melakukan promosi melalui whatapps. Kegiatan selanjutnya kami membuat logo baru, membantu membuat akun instagram dan facebook serta markeplace. Kegiatan terkahir kami mengadakan pelatihan dan pendampingan pengelolaan media sosial.

MSMEs go digital, which is the background issue for this service activity. But not all MSMEs are prepared to apply technology in their business, although they do not have alternative solutions in a pandemic. Based on these conditions, we took the initiative to assist in the implementation of internet marketing. The implementation of the activities is on three steps activities, the first is a survey, the initial mapping of conditions and problems. In this initial activity, we found that Mickline already has a logo but didn't representative enough, does not have an account on social media, and only promotes through whatsapps. Our next activity is to create a new logo, help create Instagram and Facebook accounts and market places. Our last activity held training and mentoring in social media management.